Branding

The Evolution and Effectiveness of Branding

For ages, branding has been defined as the creation of a name, slogan, design or symbol that differentiates you and your products from the competition. Nowadays, a brand has adopted a wider definition.

It is no longer limited to just a slogan or a symbol, it has become a perception – the image induced when a company name is heard, or thought of. Branding can be linked directly to the customer’s behavior.

This can be described as an embodiment of what a company represents from the customer’s perspective and can be influenced by surrounding words, elements and creativity.

The main objective of branding is to view you as the only ones who provide a solution to their problem or fulfill their needs. It is not limited to getting your target audience to opt for your products or services over the competition.

There are 5 goals that a good branding strategy will set itself to achieve:

  • Delivering your message clearly
  • Establishing your credibility
  • Using pathos to create a connection between your service or product and the target market
  • Provide motivation to buy what you offer
  • Ultimately create a loyal customer base

The key towards a branding success story is the understanding of who your target customers are at every stage. It is how a company or organisation expresses themselves to others and what they are offering.

Building-a-Home

Advantages and Disadvantages of Building a Home

Moving into your own home is an exciting time, whether you purchase a pre-built one or decide to build your own. There are several advantages and disadvantages to building a home instead of buying one ready to live in.

Advantages

  • When you build, you get more say about the design of the floor plan and can usually add or change certain features without it costing much – or anything. For instance, you could add a laundry chute from a bathroom to the laundry to save a lot of work and heavy carrying.
  • You get to choose the materials the home is build with inside and out. The colour scheme is your choice and so are the light fittings and window treatments.

Alternative Medicine

Complementary/Alternative Medicine: The People’s Choice

I used to think of it as “the underground health economy.” For those of us who have been involved in complementary/ alternative medicine (CAM) for ten or more years, there was little surprise in David Eisenberg’s findings, published in the January 1993 New England Journal of Medicine, that a sizable portion of the public was using these therapies. The surprise was in just how large a portion this was – one in three, or 33% of the population — and the amount of money this group spent out-of-pocket: more than 10 billion dollars, exceeding what was spent on all hospital visits throughout the country.

Eisenberg’s paper unleashed a torrent of reaction. This was one large market! The alternative side beamed and glowed – and grew. Mainstream health professionals and physicians who had long been in the alternative closet came out in droves, now that there seemed to be a demand. “Alternative Medicine” conferences were organized, and journals were born, such as Alternative Therapies in Health and Medicine, spearheaded by Larry Dossey, a physician who had been paying attention to these issues and writing books on them since at least the early ‘80s.

Budget-Bathroom-Renovations

5 Tips for Budget Bathroom Renovations

The bathroom is a room that gets a lot of use and so can easily start to look worn out quickly or it may just be old-fashioned. There are many reasons why you may want to renovate a bathroom, so if you are on a budget, here are 5 tips for you.

  1. A bathroom that is tidy and organised will always look better than one than is not. Therefore, additional storage can have the effect of brightening up the bathroom. Closed cupboards are better than open shelving because you can shut the door on the mess – and they don’t get covered in dust. However, make sure that they are easily accessible or they won’t be used as much. You can fit lots more in if you put all those smaller items into a container in the cupboard. Storage in the shower recess may also be possible and will ensure that your grooming products are right to hand.

Unused-Swimming-Pool

What to do with your Unused Swimming Pool

Most kids love to have unlimited access to a pool; they would be in it for hours every day if they could. However, parents are not always the same. As you get older, it takes more effort to go swimming in the backyard pool and you probably have many other things you would like to do instead. So now that the kids have left home or are more interested in their hairstyles than swimming, is that backyard pool gathering metaphorical dust? Why not convert it into something else? Something that could become a very interesting hobby. What?

A fish pond! This is not only ecologically sustainable, but you will have a great supply of fresh fish on hand for dinner.  We tend to think of a fish pond as something about knee high holding rarely seen fish only a few centimetres long. If your swimming pool was converted to a fish pond there would be no reason not to grow fish to eat in it. It is deep and big enough that many fish would thrive.

Colour Scheme

The Easy Way to Choose A Colour Scheme for the Living Room

It’s not that difficult to work out an amazing colour scheme for your favourite room.  You don’t have to be an interior designer like Sam Sorgiovanni to have a home that pops with all the right colours. It can be quite an easy job to choose colours for any room if you have a pretty mat or even a piece of artwork you really love and intend to use in it. Here’s what to do.

  • Choose the main colour in the artwork and use a colour chart to find a paler or lighter version for the walls of the room. This will usually be a background colour, not the part that pops out at you.
  • From the wall shade, choose a slightly darker hue for the carpet.

Raising Healthy Children

Complexity in Health and Medicine

Getting vindicated for announcing bad news years before anyone recognizes them is a bittersweet validation.

I spent almost 8 years, from 1990 til 1997, writing a book that never got published. It ended up being 700 pages long, after three major re-writes, with hundreds of references, and a clear but unpalatable message. The working title, which went through many changes, was “Raising Healthy Children.” The original title was actually “The Fourth Generation”.

What was the message? Essentially, it was “be careful with the drugs of pharmacological medicine – they could make your children really sick. And they’ll make their children sick and their children’s children too, until the fourth generation.” With much research in the biomedical literature, I had uncovered numerous issues that at the time very few people addressed. Among them were the following:

online review

How Your Restaurant’s Online Reviews Will Bring More Customers

When looking for a new place to dine-out, people often turn to sites like Yelp and TripAdvisor to look for reviews on different restaurants.

This means that online reviews are an essential part of business for restaurant owners. A bad review about your restaurant may make you lose potential customers. Therefore, if you run a restaurant, you need to ensure that you have a rock-solid online presence.

Gardening-Ideas

7 Gardening Ideas to Make Your Garden Pop

Are you tired of your old garden that seems to be more weeds and dirt than anything else? Having an attractive garden around the home can add value and aesthetics and enhance your lifestyle. Everyone needs something pretty to look at and if you are constantly surrounded by dreary, half-dead plants it will eventually get on your nerves and poison your mood. So here are some tips to not only make your garden pop, but to brighten up your mood as well.

  • Spend a little more on organic fertiliser to ensure your soil is healthy. Few plants can grow well in soil that cannot provide the nutrients they need.
  • Start again with your basic garden shapes and add different plants for a better look. Do a little research so you know what their growing habits are and can plant them accordingly. There are many great gardening makeover books available you can learn from.

Own Home

Tips on Budgeting for Your New Home

Everyone would love to be able to purchase their own home, but these days it seems to be getting more and more difficult to save enough for the deposit, let alone to pay off a mortgage. Saving for a home can be done, but unless you are very rich, it usually takes some serious budgeting efforts on your part which will affect everyone in the family, not just yourself.

There are many ways to save money and setting a goal over some years will make it easier. If you can’t stick with budgeting for this small time length how will you do it for the 20 or more years it takes to pay off a mortgage?