Handling Bad Reviews for Your Business

Maintaining Your Online Reputation

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”

These words of the most successful investor worldwide, Warren Buffett, need no explanation. It is quite true that it takes you a long time to get your name in the good books of people. And all it takes is just few minutes to get it ruined. However, with the help of a good SEO company and by being attentive, determined and proactive, you can save your name from being blacklisted.

Today, in the age of social media and online business, the potential customers readily provide their feedback. This is because they take it as their responsibility towards the company. But, being a business/ brand owner, how to deal with that feedback is your area of concern.

You must not get discouraged if you receive a negative review on your website. Yes, it did take you long to reach where you are right now, but consider these bad reviews as a staircase to your betterment. Here are some ways to tell you how you should respond to a bad review such that it won’t portray a negative image of your company.

Winter Blues

Beating the Winter Blues

“Winter is coming!” is the catch phrase in the TV show, Game of Thrones. And that may mean a person can feel a bit down. This is a situation in which a plumber may not be able to help. 😊

According to Plumber Perth, it’s a common feeling. About 20% of the population are affected by SAD’s this time of the year, Seasonal Affective Disorder. Yes, they have an acronym for it! There is a lot of good info on this website about having a healthy home, but a healthy mind is pretty important as well. Home health and mental health probably go together, hand in hand. If you want to lighten up as winter sets in, here’s a few ideas that might help.

  • Open your curtains or blinds and let the world inside.

Sit near windows whenever possible.

SAD is caused by a lack of sunlight. Natural light is there even on a cloudy day, so, soak it up.

  • Buy and set up a daylight lamp.

There are lamps that simulate daylight and can boost your energy and be a mood changer on dreary, dull days. Check out Amazon for one of these.

  • Action! Motion!

Do away with anxiety and depression by indulging your body in a bit of exercise to improve your fitness. That doesn’t mean join a gym either. Rug up and go for a walk around the neighbourhood. Buy a yoga mat and follow a YouTube video.

How Your Bad Online Reputation Can Get In the Way Of Your Job Hunt

In this digitally advanced era, it is important for everyone to maintain a good presence on the web. It is not just businesses that need the services of a competent digital marketing company to maintain an attractive presence, but those who are seeking jobs need to be aware of their search engine results as well.

There are many job hunters who conduct online research of candidates that they are considering for a position in their firm. They look into the comments and content associated with their name to ensure that the one that they are about to interview meets their requirements. So, if there are any negative comments and red flags associated to your name online, it will result in a bad first impression that will make you lose many great jobs.

Gold Jewellery

Benefits of Wearing Gold Jewellery

For centuries, gold was viewed as a symbol of wealth – both in ornament form and in jewellery. Today, it is a much-loved accessory you can buy from a jewellery store and wear with a range of garments. While the view of gold may have changed from what it once was, there is one thing that people in both modern times and ancient times believe to be true: that it can be beneficial for your body.

While scientific evidence is limited and often circumstantial, many people swear by gold – both in jewellery and colloidal form to help with common ailments. Whether you believe it to be true or not, you may find the following information to be helpful when buying your next gold pieces from jewellers.

Skincare

Modern skincare medicine usually is very effective, but there has to be a reason why Cleopatra once made a face mask out of pure gold with the intention of keeping her skin youthful and glowing. According to modern research, she wasn’t too far off the money with her theory. Gold can help to keep that radiant and youthful glow you always wanted, and as a result, it features in many high-quality beauty products. Before you grind up Grandma’s old necklace, however, be sure to check out what health products are available that already feature gold.

Self-managed Super Fund

Why Should I Set Up A Self-managed Super Fund?

Although you may not realise it, your accountant has many aspects to their job other than simply filling out tax returns for people too lazy to do their own. One of the other major things that an accountant’s job can involve is the management of a client’s super and super funds. With a lot more people deciding to use self-managed super funds (SMSFs), a large proportion of accountants are becoming familiar with the setting up and running of these.

What is a self-managed super fund?

A self-managed super fund is really very similar to a normal super fund. The main difference is that instead of another body (the super company) deciding where you should invest your super, you can make investment decisions on your own. You can choose to invest your super in anything from property to shares to commodities. SMSFs are a great choice for people who are experienced when it comes to investing and who believe that they can get better returns than their currents super fund managers.

Fencing Business Name

5 Ways to Choose a Name for Your Fencing Business

Every business should have a name to make it easy for people to remember, to go on their tax and advertising, not to mention their website. Choosing a name for your fencing business like Fencing Perth need not be that difficult when you take into account the things you want out of it. Top of the list would be that you want to get lots of fencing work; having just the right name can help you achieve this goal.

The name you choose for your business needs to reflect stability and reliability of course, but there are certain other considerations to take into account. Since many lists of things including businesses in a phone book are done alphabetically, having a business name starting with Z will ensure your business is at the bottom of the list. Is this what you really want?

  • Of course, most people will choose several out of a list to consider, when searching for the right business to deal with. But having your name at the very bottom is not such a good idea. A lot of businesspeople prefer a name starting with A so their business listing will be right at the top of the list. They might choose a name that starts with the word, Acme.

Branding

The Evolution and Effectiveness of Branding

For ages, branding has been defined as the creation of a name, slogan, design or symbol that differentiates you and your products from the competition. Nowadays, a brand has adopted a wider definition.

It is no longer limited to just a slogan or a symbol, it has become a perception – the image induced when a company name is heard, or thought of. Branding can be linked directly to the customer’s behavior.

This can be described as an embodiment of what a company represents from the customer’s perspective and can be influenced by surrounding words, elements and creativity.

The main objective of branding is to view you as the only ones who provide a solution to their problem or fulfill their needs. It is not limited to getting your target audience to opt for your products or services over the competition.

There are 5 goals that a good branding strategy will set itself to achieve:

  • Delivering your message clearly
  • Establishing your credibility
  • Using pathos to create a connection between your service or product and the target market
  • Provide motivation to buy what you offer
  • Ultimately create a loyal customer base

The key towards a branding success story is the understanding of who your target customers are at every stage. It is how a company or organisation expresses themselves to others and what they are offering.

Elements-of-Web-Design

5 Crucial Elements of Web Design

Some elements of web design are not as important as others. One thing’s for sure, you have to make your website easy for potential customers to use, otherwise they will leave in droves and never return. The 5 crucial elements of web design below all contribute something to ease of use, so by implementing them you have a much better chance that visitors will stay long enough to become customers.

  • Space is now being understood in a way that it never was before. It may seem strange to think that white space – which is essentially nothing – can be so important. What it does is increase flow and readability on the website. It is also important in the context of the other elements on the page. There is space between lines of text, between words and letters, and between images and text. It is important to ensure that the use of space is consistent throughout. For instance, you need to same amount of space between all images and text; don’t vary it. But it can be different from the amount of space between paragraphs, for example. And space can also be coloured. Plenty of space around text and buttons makes them stand out so they catch the eye more easily.
  • Easy to understand navigation. Navigation is what guides people around your website and leads them towards the action you want them to take. The simpler it is, the better experience the user will have. No one wants to stumble through a maze of text, never sure where they are heading or how to get back.

Consequences-of-Shareholder-dispute

The Consequences of Shareholder Disputes

When you have a business with shareholders one thing you have to watch out for is a dispute between the shareholders and directors. This can arise if the shareholders don’t get much in the way of return for their investment and they blame the director for mismanagement. It is essential to have commercial lawyers who know all about your business to try and reduce the damage as much as possible and get things back on track.

The consequences of not clearing the problem up are serious and can even be disastrous.

logo-design

How Important is Logo Design?

If you are trying to create a memorable brand name, the logo design you use for your business will play a big part in it, but not necessarily straight away. It takes time and energy to get a brand well-known and it may never go international or even national, depending on what it is. That’s not to say the logo is any less important.

When it comes to logo design, it is important to be both creative and unique, even though the latter may difficult to achieve. At least you can put the various elements together in a way that makes it unique and stand out from the competition. A good logo is not created in 5 minutes simply by doodling on a piece of paper. You need to think what your company is about and try to incorporate elements of it into the logo. Apple has done this admirably with the missing ‘byte’ from its apple symbol.

Website-User-Experience-Testing

Website User Experience Testing

Testing the user experience of your new or redeveloped website should be an important step during the process before the big launch. Undertaking expensive website redesigns, redevelopments and upgrades can all be for nothing if the final product results in a site that is not logical, easy or targeted perfectly to the intended user. Once you understand the way users interact with your website, you are in a much better position to gain their attention for longer and to ultimately convert them into customers (or whatever the overall goal may be).

How To Undertake User Experience Testing

Paying a professional usability testing company to undertake testing for you is not within the budget of every webmaster or small business owner. While this methods provides arguably the best results, alternatives are now available that allow advanced user experience testing for a fraction of the expense of a professional consultation.

Own Home

Tips on Budgeting for Your New Home

Everyone would love to be able to purchase their own home, but these days it seems to be getting more and more difficult to save enough for the deposit, let alone to pay off a mortgage. Saving for a home can be done, but unless you are very rich, it usually takes some serious budgeting efforts on your part which will affect everyone in the family, not just yourself.

There are many ways to save money and setting a goal over some years will make it easier. If you can’t stick with budgeting for this small time length how will you do it for the 20 or more years it takes to pay off a mortgage?

Review Management – Important For Your Business

Review is the customer’s feedback with respect to your website services’ and products’ quality, reliability, efficiency, safety and flexibility.

These reviews could be both positive and negative. Either way, they play a significant role in affecting your business’s performance online. The performance could be increasing and decreasing, depending on your method of managing these reviews. Some companies do not pay attention to customer reviews while others consider these the only criteria to rate their company’s progress.

online review

How Your Restaurant’s Online Reviews Will Bring More Customers

When looking for a new place to dine-out, people often turn to sites like Yelp and TripAdvisor to look for reviews on different restaurants.

This means that online reviews are an essential part of business for restaurant owners. A bad review about your restaurant may make you lose potential customers. Therefore, if you run a restaurant, you need to ensure that you have a rock-solid online presence.

Graphic-Design

9 Essential Components of Graphic Design

Many amateurs throw up a website any old how and wonder why they don’t get any visitors or any conversions from the few visitors they do get. While such a website may be fine for personal use, a business website or blog needs to have a more professional look and feel.

This happens via graphic design. It has been explained this way: Design in not just to do with looks, it has to do with how it all works. So what are the essential components of graphic design?

  • Some people concentrate of the first page to the exclusion of other pages. In fact, each page of your website needs to have a clear purpose that caters to the needs of your visitors. It should inform, entertain or amuse and give a clear call to action, offering at least one way to allow your visitor to interact with you.
  • Good communication. This does not mean being wordy. The best communication is short and to the point. If it must be long, it should be broken up with white space, bullet points, attention grabbing subheadings, images and even video.