Digital Marketing Career Opportunities That Could Exist In The Metaverse
Anyone who has ever worked in, studied, or used digital marketing, just like Peter Brittain, will know that it is a subject that evolves at an exceptionally rapid pace. A prime example of that is Google Updates, where, overnight, the rules relating to SEO and ranking websites are turned on their head.
In digital marketing new concepts appear constantly, and one which is attracting a huge amount of interest is the metaverse. You may be aware that Mark Zuckerberg is changing Facebook’s branding to Meta, however, the metaverse is a concept that goes beyond just Facebook.
The metaverse is said to be what the future of the internet will become and that is virtual reality. Not only is Facebook embracing this to build a virtual reality social platform, but others are too. Roblox, an online gaming platform, plans to facilitate user-generated virtual reality games, and Epic Games is purchasing companies with the technology to augment its virtual reality gaming plans.
In effect, the metaverse is said to be the realm where you will have a digital ‘life’ that runs parallel to your physical world. You will have an avatar that lives in this virtual world where you can interact with others, be entertained, make purchases, and do many tasks that you can currently do online, but you would do so whilst immersed in virtual reality.
It might sound like something you might see in a sci-fi movie, but the reality is (no pun intended) the technology to create this virtual world is either already in existence or soon will be, and with the likes of Facebook already behind its creation, it is sure to come ever closer. What this also means is that a huge number of opportunities for employment relating to digital marketing will be created. Examples of these are as follows: