online review

How Your Restaurant’s Online Reviews Will Bring More Customers

When looking for a new place to dine-out, people often turn to sites like Yelp and TripAdvisor to look for reviews on different restaurants.

This means that online reviews are an essential part of business for restaurant owners. A bad review about your restaurant may make you lose potential customers. Therefore, if you run a restaurant, you need to ensure that you have a rock-solid online presence.

Own Home

Tips on Budgeting for Your New Home

Everyone would love to be able to purchase their own home, but these days it seems to be getting more and more difficult to save enough for the deposit, let alone to pay off a mortgage. Saving for a home can be done, but unless you are very rich, it usually takes some serious budgeting efforts on your part which will affect everyone in the family, not just yourself.

There are many ways to save money and setting a goal over some years will make it easier. If you can’t stick with budgeting for this small time length how will you do it for the 20 or more years it takes to pay off a mortgage?

logo-design

How Important is Logo Design?

If you are trying to create a memorable brand name, the logo design you use for your business will play a big part in it, but not necessarily straight away. It takes time and energy to get a brand well-known and it may never go international or even national, depending on what it is. That’s not to say the logo is any less important.

When it comes to logo design, it is important to be both creative and unique, even though the latter may difficult to achieve. At least you can put the various elements together in a way that makes it unique and stand out from the competition. A good logo is not created in 5 minutes simply by doodling on a piece of paper. You need to think what your company is about and try to incorporate elements of it into the logo. Apple has done this admirably with the missing ‘byte’ from its apple symbol.

Review Management – Important For Your Business

Review is the customer’s feedback with respect to your website services’ and products’ quality, reliability, efficiency, safety and flexibility.

These reviews could be both positive and negative. Either way, they play a significant role in affecting your business’s performance online. The performance could be increasing and decreasing, depending on your method of managing these reviews. Some companies do not pay attention to customer reviews while others consider these the only criteria to rate their company’s progress.

Elements-of-Web-Design

5 Crucial Elements of Web Design

Some elements of web design are not as important as others. One thing’s for sure, you have to make your website easy for potential customers to use, otherwise they will leave in droves and never return. The 5 crucial elements of web design below all contribute something to ease of use, so by implementing them you have a much better chance that visitors will stay long enough to become customers.

Handling Bad Reviews for Your Business

Maintaining Your Online Reputation

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”

These words of the most successful investor worldwide, Warren Buffett, need no explanation. It is quite true that it takes you a long time to get your name in the good books of people. And all it takes is just few minutes to get it ruined. However, with the help of a good SEO company and by being attentive, determined and proactive, you can save your name from being blacklisted.

Consequences-of-Shareholder-dispute

The Consequences of Shareholder Disputes

When you have a business with shareholders one thing you have to watch out for is a dispute between the shareholders and directors. This can arise if the shareholders don’t get much in the way of return for their investment and they blame the director for mismanagement. It is essential to have commercial lawyers who know all about your business to try and reduce the damage as much as possible and get things back on track.

The consequences of not clearing the problem up are serious and can even be disastrous.

How Your Bad Online Reputation Can Get In the Way Of Your Job Hunt

In this digitally advanced era, it is important for everyone to maintain a good presence on the web. It is not just businesses that need the services of a competent digital marketing company to maintain an attractive presence, but those who are seeking jobs need to be aware of their search engine results as well.

There are many job hunters who conduct online research of candidates that they are considering for a position in their firm. They look into the comments and content associated with their name to ensure that the one that they are about to interview meets their requirements. So, if there are any negative comments and red flags associated to your name online, it will result in a bad first impression that will make you lose many great jobs.

Website-User-Experience-Testing

Website User Experience Testing

Testing the user experience of your new or redeveloped website should be an important step during the process before the big launch. Undertaking expensive website redesigns, redevelopments and upgrades can all be for nothing if the final product results in a site that is not logical, easy or targeted perfectly to the intended user. Once you understand the way users interact with your website, you are in a much better position to gain their attention for longer and to ultimately convert them into customers (or whatever the overall goal may be).

How To Undertake User Experience Testing

Paying a professional usability testing company to undertake testing for you is not within the budget of every webmaster or small business owner. While this methods provides arguably the best results, alternatives are now available that allow advanced user experience testing for a fraction of the expense of a professional consultation.

Graphic-Design

9 Essential Components of Graphic Design

Many amateurs throw up a website any old how and wonder why they don’t get any visitors or any conversions from the few visitors they do get. While such a website may be fine for personal use, a business website or blog needs to have a more professional look and feel.

This happens via graphic design. It has been explained this way: Design in not just to do with looks, it has to do with how it all works. So what are the essential components of graphic design?

  • Some people concentrate of the first page to the exclusion of other pages. In fact, each page of your website needs to have a clear purpose that caters to the needs of your visitors. It should inform, entertain or amuse and give a clear call to action, offering at least one way to allow your visitor to interact with you.
  • Good communication. This does not mean being wordy. The best communication is short and to the point. If it must be long, it should be broken up with white space, bullet points, attention grabbing subheadings, images and even video.