logo-design

How Important is Logo Design?

If you are trying to create a memorable brand name, the logo design you use for your business will play a big part in it, but not necessarily straight away. It takes time and energy to get a brand well-known and it may never go international or even national, depending on what it is. That’s…

Website-User-Experience-Testing

Website User Experience Testing

Testing the user experience of your new or redeveloped website should be an important step during the process before the big launch. Undertaking expensive website design, redesigns, redevelopments and upgrades can all be for nothing if the final product results in a site that is not logical, easy or targeted perfectly to the intended user.…

Raising Healthy Children

Complexity in Health and Medicine

Getting vindicated for announcing bad news years before anyone recognizes them is a bittersweet validation. I spent almost 8 years, from 1990 til 1997, writing a book that never got published. It ended up being 700 pages long, after three major re-writes, with hundreds of references, and a clear but unpalatable message. The working title,…