If you are trying to create a memorable brand name, the logo design you use for your business will play a big part in it, but not necessarily straight away. It takes time and energy to get a brand well-known and it may never go international or even national, depending on what it is. That’s not to say the logo is any less important.
When it comes to logo design, it is important to be both creative and unique, even though the latter may difficult to achieve. At least you can put the various elements together in a way that makes it unique and stand out from the competition. A good logo is not created in 5 minutes simply by doodling on a piece of paper. You need to think what your company is about and try to incorporate elements of it into the logo. Apple has done this admirably with the missing ‘byte’ from its apple symbol.