The Impact of Search Engine Results on your Reputation
When someone searches for something on Google or any other search engine, they usually click the sites they find on the first ranks. If you have bad reviews appearing on the first page, then you will leave a bad impact on your customers. Search engine result can also have a good or bad impact on your image. If the search engine results associated with your name are positive, you will leave a good impression on others and vice versa.
Recruiters Pay Close Attention to Social Networking Profiles
If you have applied for a job, then there is a high chance that the hiring managers take a tour of your social networking profile. Managers want to make sure that they are hiring the right individuals in their firm. By looking into social profiles, managers see how the person is outside the workplace. They also check the pictures shared by them to ensure that the applicant is perfect for the firm. However, if they type in a candidate’s name on a search engine and find negative stuff and inappropriate images, then they will reconsider hiring them.
Customers Opt for Customer Reviews before Any Purchase
When it comes to buying a new product, people want to make sure that they are spending their money on the right thing. Therefore, people always look for online reviews before making any purchase decision. According to a report, almost 88% of the customers trust online reviews for making a purchase. However, if your company has bad reviews on the first search engine page, then you might not get chosen by anyone. Even a single bad review will cause speculation and users will most likely find it risky to do business with you.
People are Attracted towards those Brands that have a Strong Online Presence
When a business has created an online presence, it needs to put in efforts to make it powerful. Due to the increased online competition, businesses more than ever need to be active on the internet to appear on the first page of the search engine. Furthermore, when someone wants to find a product or service, they usually visit the business that has the most appealing online presence. This can only happen if the company stays active on digital media.
The brands that do not appear distinctly on search engines fail to attract more traffic, which leaves them without any business. Therefore, every business that wants to attract more customers needs to have a solid online reputation that is successful in grabbing everyone’s attention.
Bad Content, No Search Engine Rank
Google’s Penguin and Panda updates suggest that the pages having appealing and valuable content will get a good rank. This means that websites and profiles that are filled with old and useless content will not get any rank on Google (in the first few pages). Therefore, if someone looks for you online and come across your poorly maintained website, they will only get turned off and not visit you ever again.
Online reputation is quite essential for getting the business you want. Even people who want to get a job need to consider maintaining their online reputation to be successful.