More Customers Trust Online Reviews Than You Ever Imagined!
A recent survey conducted on local consumer reviews by BrightLocal showed that almost 88% of customers trust online reviews when they are making a purchase decision.
The result of this study clearly shows that majority of the consumers rely on reviews when they have to buy something or get associated with a new brand.
If you are not aware of the importance of customer reviews, then read onto the post to find out.
Consumers Trust People That They Know
Those times are long gone when people would search newspapers to find reviews about product, service or brand. Today, consumers can easily look for reviews on products and services online. Consumers are also more interested in reading reviews posted by their peers or like minded people instead of industry specialists. They trust those who they think will honestly speak about the product from a similar perspective. Therefore, if you thought that you will pay a company to say good things about you, then you are sadly mistaken. Your paid reviews will not have any impact on your consumers because they are more likely to believe their peers.
Reviews Help Build A Line Of Communication
When your consumers leave reviews about your brand, products, and services, they are opening a line of communication for you. By reading onto these reviews, businesses can work on their weaknesses and improve their strengths, and build a business that is highly targeted towards their consumers. These reviews also give businesses a chance to communicate and interact with their customers and ask them questions to make positive changes to their offerings.
Reviews Are Helpful In Providing Customer Feedbacks
Reviews are quite similar to customer feedbacks. They tell a business about their strengths and weaknesses, giving them a chance to improve and make good changes. Therefore, when a customer tells you that your packaging is amazing or your customer service is impressive, you can not only thank them personally and ask them for more feedback. Businesses can get great help by these feedbacks because they can help them become better. By interacting with customers, businesses are also able to improve their reputation and enhance customer satisfaction.
Reviews Increase Business Credibility
No matter how well you write your headlines and content, your customers will always doubt your words. However, if similar words are said by another customer, everyone will easily believe them. Customers trust reviews coming from customers and not your own company. Reviews from actual customers increase your credibility and make your words seem more believable to the audience. Therefore, reviews are quite essential for creating a strong online presence and image. once your audience reads customer reviews on your website or the search engine, they will automatically trust you and consider doing business with you.
Online reviews have the ability to make or break your business image on the internet. When there are many negative reviews about you on the search engine, it can easily become a reason for your business’s failure. However, by making use of Online Reputation Management tools from Espresso, you will be able to show only positive reviews to the audience and earn big.