Maintaining Your Online Reputation
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”
These words of the most successful investor worldwide, Warren Buffett, need no explanation. It is quite true that it takes you a long time to get your name in the good books of people. And all it takes is just few minutes to get it ruined. However, with the help of a good SEO company and by being attentive, determined and proactive, you can save your name from being blacklisted.
Today, in the age of social media and online business, the potential customers readily provide their feedback. This is because they take it as their responsibility towards the company. But, being a business/ brand owner, how to deal with that feedback is your area of concern.
You must not get discouraged if you receive a negative review on your website. Yes, it did take you long to reach where you are right now, but consider these bad reviews as a staircase to your betterment. Here are some ways to tell you how you should respond to a bad review such that it won’t portray a negative image of your company.
Analysing the Review with a Cool Head
When you receive a bad review on your website related to your product, commodities or services, do not pull back. The best strategy to follow is to stay cool when you see a negative review on your company’s website. This will help you understand the background of the review. Instead of getting defensive, you must check the purchase history of your customer and find out what actually caused the customer to post such a review. This will help you prevent further negative reviews on your site.
Also the customers feel privileged when they see a brand taking their reviews seriously. This will ultimately promote your company’s reputation.
Be Active on Social Media for Immediate Addressing of a Fake Review
Social media is the hot spot for your customers today. Majority of the people are discussing their reviews on various products over this platform. Therefore, it is very important for businesses to stay active here. Also, you should be able to distinguish between a fake review and a genuine review. This will help you in figuring out a way to immediately address and eliminate it. If a review is bad and genuine, you can find it out by going through the history of your customer. But if a review is bad and fake and aimed at defaming you, your fast and efficient response can easily control it from spoiling your brand’s reputation.
This is because when a person posts a bad review on your site, it is noted by thousands of people before you see it, if you’re not active online.
So, by being active and intelligently handling the situation following the above tips, you can quickly address the comment and clear all sorts of confusions immediately. This way you will not only retain your reputation in the eyes of your customers, but will also be able to attract more customers.