4 Tips to Fix Online Search Results
Online reputation management has become a necessity for businesses looking to please customers because customers can now search for anything on the internet. Furthermore, with the availability of mobile devices, it has become quite easy to search on the internet anytime you want. When your customers look for you online, they want to see something appealing, and if they don’t, they will not think about doing business with you.
Therefore, if you don’t want your customers to turn their backs on you, make sure you follow the tips for maintaining search engine results given below.
1. Track your Search Engine Results
When it comes to keeping your search engine results looking appealing, you need to get into some tracking and testing. Whether you are running a business or just have professional profile, you need to make sure that everyone is seeing only nice things about you on the internet. A good way to find out about your image being portrayed through search engine, you need some tracking and testing tools.
There are several free and paid tools that offer online tracking services to anyone who wants to get to know about their online reputation. These tools will give you a clear idea of what things are appearing on the search engine, allowing you to work on a strategy to fix your reputation.
2. Set up Google Alerts
A great way to know who is mentioning what about you online is to set up Google alerts. Google Alerts allow users to get notifications whenever someone mentions their name on the internet. This is a great tool to keep track of online activity related to your brand and if someone negative appears, you have the time to handle it in time.
3. Add Valuable Content to Different Platforms
Whether it is a website or a Facebook profile, if you want to appear on a good search engine rank, then you need to add valuable content to it. Google’s latest algorithm updates focus more on customer satisfaction and experience. Therefore, if you want people to see only good things about you online, you need to add impressive content to your different profiles. Doing so will not only get you a top rank on the search engine, but will also bring more traffic to your profiles.
4. Get Rid of Negative Comments, Mentions, and Reviews
Adding valuable content and monitoring your online reputation will not matter if others are still posting negative things about you online. Internet is a free space where people share their views without caring and many times it is the brands that suffer when customers start to bad mouth them on different social platforms. Such comments and mentions can be quite destructive for a business’s online reputation, which is why you need to hire a professional online reputation management company like Espresso to handle the negativity for you.
ORM companies can do wonders in getting rid of negative reviews, feedbacks, and comments, and replace them with positive content to create a good image of your brand online. Therefore, if you want to look impressive on the search engine, you need to follow the tips that we mentioned above.